In general, though, here’s what you’ll need to do to create a PPC ad: The specific steps of creating a PPC ad will depend on the platform you’re advertising though. The cost you pay per click is abbreviated to CPC, or cost per click.

For example, because Bing has a smaller audience, a PPC ad on Bing costs $7.99, while Google costs $20.08. The cost of PPC advertising depends on several factors, including the ad network, your audience, and the competitiveness of your industry or keyword. How much does pay-per-click cost?Įstimates vary, but HubSpot estimates the average CPC is $1 to $7. That means if your ad appears in Google, you will only pay if someone actually clicks through to your website. Pay-per-click advertising is simple: you only pay when a person clicks on your ad. On the Google Display Network, which includes 2 million websites, apps, and Google properties like YouTube and Gmail.On social media platforms like Facebook and Instagram.However, you can run a PPC campaign in all the places it matters online, including: PPC marketing campaigns were made famous by Google, most notably on the Google search engine. PPC, or pay-per-click, is a type of internet advertising model where you pay a fee each time your ad is clicked. What are some pay-per-click advertising examples?.

Google pay per click cost